Know what phygital is and why it is important

With the digital transformation , the barriers between physical and digital have become smaller and smaller. This process began when the internet became part, little by little, of our lives. But from 2017 it intensified, changing even more the need to think about expectations versus reality about technology. It also brought analyzes about how consumers […]

On page optimization: know the strategy and how to do it

Improving Google rankings and attracting more customers to the business is one of the main goals of companies today. Among all the efforts they can make for this is the application of SEO guidelines to get featured. But do you know what on-page optimization is? To get a good position on the search page that […]

Learn how to create an online course from scratch

Are you interested in knowing how to create an online course from scratch. In this content, we will talk a little about all the steps involved in the process and what to take into account. As well as showing data on this trend. So that you can understand the market. It is important to remember […]

Cro case: 75% more conversion for the nature

The CRO or CRO (Conversion Rate Optimization) tactic uses data analysis and execution of an A/B Testing program in order to optimize Conversion Rates. In this article I will detail the case study, or rather, the CRO Case that we conquered and developed for the online store in the supplements and vitamins segment, Nature Center. […]

Inbound marketing get it right with this practical guide!

The world has changed, people have changed and the way of doing marketing has also changed. What used to work well, today no longer brings the same results. You need to open your mind to understand the impact that the internet has had on consumer habits, and thus bring many more opportunities to your company. […]

Tiktok ads panorama brasil

Tik Tok is the social network that has been rapidly gaining users, with an engaged audience of 80 million Brazilians and a diverse age group. This data makes the ad platform, TikTok ADs, a logical choice for performance marketing strategies . The Tik Tok ADs interface is very similar to that of Meta ADs, with […]

All sizes and formats of banners for google ads

Does your company need to improve the sales performance of a product or do you want to give more visibility and reach new customers. Here we list all sizes and formats of banners for google ads for you to win more customers. Google ADs ad campaigns can be excellent alternatives for achieving these goals. But […]

Core web vitals know google’s seo indicators

User experience, or UX, is essential to a site’s ranking and success. And. When it comes to SEO (Search Engine Optimization). Search engine optimization, Google’s Core Web Vitals is a decisive ranking factor and should take experience into account. Unlike many other SEO metrics, Core Web Vitals measure the performance of a website from the […]

Digital marketing pdf free materials on strategies

For those interested in the universe of Digital Marketing. Therefore, You know that we are bombarded at all times by information on the most diverse. Subjects and news from the dynamic world of marketing. With so much content on the internet. It is humanly impossible to read and be on top of everything that happens […]

Marketing automation what it is and how it’s applied

Have you ever heard of marketing automation ? This is nothing more than one of several digital marketing strategies that aim to automate actions, that is, to increase the efficiency of some tools, reducing the time spent, for example, to achieve certain results, for example. Therefore, marketing automation can be a good choice for companies […]

16 marketing content and content silos

The original function of marketing content is to connect products and potential customers (readers) through content. Good content has a strong connection, and bad content does not show that power. Where does the power of this connection come from? Is it the charm of the content itself? Or does it come from something that lives […]