Understanding Direct to Customer (D2C)
D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product, increase brand loyalty, and improve margins at the same time. Definition : When manufacturers or brands sell their […]
Branding strategy from the perspective of brand behavioral economics.
Behavioral economics is the study of how real people behave, why they behave the way they do, and what happens as a result of these behaviors. We looked at consumers’ purchase decision activities from the perspective of behavioral economics. The power of branding to drive consumer choice As consumers, we often mistakenly think Cuba Email […]
Increase marketing efficiency by identifying search paths before and after incoming keywords
Understanding the full picture of the search patterns of consumers visiting your site by linking two tools. Such as Listening Mind Hubble’s Pathfinder and GA or Ahrefs.com, is very useful for developing a successful marketing strategy. Take Bank Salad’s web page titled “7 Best Credit Cards with Great Benefits Ranking 2023” as an example. Top […]
A Beginner’s Guide to SEO – SERPs and Search Intents
SERP (surf) is a search results page, which means the screen that appears when we enter a specific keyword in the search bar. Items that are most relevant to the search term, or for which companies/individuals have paid for top exposure, will be placed at the top of the search results. Depending on how the […]
About the types, attributes and structure of marketing KPIs
#One. “Can you promise how much traffic will increase if you do intent marketing?” “And please prove the ROI by predicting what kind of sales performance will be created for our company in the short term with this increased traffic.” When I get asked this question at the first meeting from a company with a […]
PPC vs SEO: Which is more important?
In the digital age, online marketing has become a vital component of business success. PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are the most frequently used core tactics in online marketing. PPC and SEO play a huge role in reaching customers who are more likely to use the products and services your business offers, increasing […]
Corporate website composition and offline brand shop
In many cases, online advertising campaigns still only consider ad creative and landing pages. Just as it is difficult to expect sales in offline brand shops to be made. With advertising chirashi and tags containing products and product information on product shelves. It is not easy to complete a purchase with only advertisements and landing […]
Google’s artificial intelligence search: generative search experience and digital marketing strategy in the healthcare market
AI-powered feature that provides personal, familiar, and human answers to search queries. SGE provides clickable links to more sources and websites, with AI-driven questions and answers. Users will now prefer AI-powered responses rather than crawled webpage links. Over the past three years, the proportion of chronic diseases has increased due to the non-face-to-face economy and population […]
Comparison and intent analysis by brand of rain boots identified by Hubble
These days, when the rain is pouring down, the word rainy season seems to fit better than the word rainy season. I think a lot of people are wondering what clothes to wear and what shoes to wear in this weather. Shoes for the rainy season, shoes for work on a rainy day are a […]
3 types of marketing
It’s a marketing way for brands to tell their story directly. This is a traditional marketing method used in the past, often chosen when customer data is difficult to obtain. It is characterized by delivering brand messages to the majority through mass media such as magazines and TV advertisements. It’s difficult to maximize the effectiveness […]
[Consultant Interview] Ascent Korea Consultants’ Fierce Concerns, Gilsun Pro Jeong
A As a consultant for Ascent Korea, I have to show my performance. And I am fortunate that the traffic has doubled (about 100,000 → about 210,000) due to natural inflow. And the project was successfully completed. In particular, I think it was good that I learned how to make a site while working on […]
Consultant Interview] Intent Marketing is the Key to Opening Doors with Customers, Boram Nam Pro
What was the most difficult part of the project to solve? A. It was to create an environment for marketing optimization. It took more time than expected to do technical SEO, so I think I focused a lot on it. It’s not just Pitpet, but since the level of SEO in Korea is still not […]