Market segmentation is a premise that plays a core role in identifying, analyzing, and retaining customers most effectively. On the other hand, mistakes at this stage can lead to many serious consequences in later marketing strategies. So, how to understand market segmentation correctly? What is the basis for correct market […]
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Understanding what VRIO is in strategic management, especially building sustainable competitive advantages, VRIO plays a powerful role as a tool for leaders. In addition, the content that GOBRANDING brings to you also clarifies the VRIO Framework and 3 groups of resources/capabilities that need to be evaluated before strategic planning . […]
Outbound Marketing is a traditional marketing strategy that aims to reach. And attract customers by delivering messages directly to the target audience through traditional and digital media. This method focuses on promoting products to a large number of consumers in the hope of gaining interest in their products. In this […]
