Dans le monde du marketing digital, le référencement naturel ou SEO (Search Engine Optimization) is a major challenge for every business owner. website. If properly optimised, this strategy can significantly improve your site’s visibility on search engines, generating more traffic and increasing your chances of being found. conversion. But how do you know if you’re doing things right? Here are a few key indicators to help you assess the effectiveness of your SEO. SEO definition Positioning your site in search engine results It goes without saying that the first step in assessing the performance of your SEO strategy is to look at your positioning in search engine resultsin particular Google.
Results pages are currently organis according
to a complex ranking system based on a multitude of factors (relevance of content, usefulness of the site, popularity, etc.), determined by increasingly Belarus WhatsApp Number List sophisticated algorithms. However, bear in mind that this criterion should not considere. as the only indicator of your SEO success. As there are several factors that can skew your perception: Personalis results based on user profile. The search history and geographical location of Internet users. Frequent updates from search engines (especially Google) Analysis of traffic on your website. The second criterion for assessing the effectiveness of your SEO is.
You can use free tools such as Google Analytics
which will provide you with a wealth of valuable information, such as changes in the number of visitors and pages viewed, the time spent on the various pages of Iran Telegram Number the site, or the bounce rate. Acquisition channels In Google Analytics, pay particular attention to the “Acquisition channels” section, which will enable you to determine where your visitors are coming from. In terms of SEO, it is essential that the ‘Organic’ channel (corresponding to non-paying search engine results) is your main source of traffic. Bounce rate Le bounce rate represents the percentage of visitors who have left your site after viewing just one page.
