Southeast Asia’s share of online retail grew from 5% in 2020 to 9% in 2021, noting that this pace is faster than in Brazil, China or India.

This was revealed in a report from Facebook and Bain & Company. The report also predicts that the number of online shoppers in Southeast Asia will reach 380 million by 2026.

With its large market and love for online shopping, Southeast Asia is attracting the attention of major eCommerce players worldwide.

Japan and South Korea are two of the most progressive countries in Asia and expressed their intention to expand in Southeast Asia through eCommerce. The good news is the region is more than ready to explore what these countries have to offer.

As of now, Shopee has set up an office in South Korea.

They have no intention of rivaling Coupang, South Korea’s top e-Commerce platform. They target to serve sellers from Brazil, and Latin America. Meanwhile, Japan is looking for ways to expand their market due to their shrinking population.

If you are considering expanding your Audit Directors Auditor Email List business to Southeast Asia, now is the time. Here are 5 important reasons why Japan and South Korea should start expanding in Southeast Asia:

List of contents
Emerging Mid-Range Market
Association of Culture and Government
The Rise of Internet Connectivity and Smartphone Use
Logistics and Supply Chain Improvements
In conclusion
Emerging Mid-Range Market
Emerging Southeast Asia is poised to add eCommerce options thanks to a growing middle class.

ASEAN’s digital economy has tripled over the past

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four years and its value has soared by US$100 billion.[ * ] Currently, there are around 400 million internet users in the region, according to Google, Temasek Holdings and Bain & Company.

Some might say that the eCommerce industry in Southeast Asia may still be in its infancy. But others believe otherwise the ashe region accounts for 51% of eCommerce spending compared to 29% worldwide.

Speaking of spending, Facebook CW Leads in partnership with Bain and Company, found that 48% of consumers are spending more on fresh groceries and said 83% of them would continue to do so.

Other top selling categories include Electronics, Furniture and Home Improvement, and surprisingly Fashion and Lifestyle retail, despite the pandemic.

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