Website redesign and SEO: is it really necessary? Through our SEO Agency Optimize 360 on the theme : duration of an SEO service Over time, website owners often ask themselves the following question: “Will I have to redesign my site if I do SEO? ?. Search Engine Optimisation (SEO) aims to improve the visibility of a website in search engine results. But how do you reconcile a website redesign with SEO best practice? What impact will this have on your URLs and menu? Discover the key points to bear in mind when combining redesign and SEO. redesign my site Reasons for redesigning a website First of all, it is essential to understand why a site owner decides to carry out a redesign: Improving theuser experience to offer a more ergonomic interface, adapted to the screens of smartphones and tablets.
Design modification To give the site a facelift in line
Wth the current brand image. Technical update Using more recent and secure technologies, benefiting from greater compatibility between browsers and Netherlands Phone Number List devices. Adding functionality integrating new functions to meet specific needs (e-commercemember area, online booking, etc.). But what are the repercussions of a redesign on natural referencing? Let’s take a look at some of the key points to assess. URL management during a redesign Avoid traffic loss and preserve link juice When a redesign is carried out, it is often the case that the structure of the URL change.
To avoid losing traffic from external links or internal
URLs pointing to these old URLs, it is essential to put in place 301 redirects. These redirects mean that the URL address has been moved permanently and Turkey Phone Number List allow search engines to consider the new address as being the same page. Think about internal networking Le internal networking plays an essential role in a site’s SEO performance. When redesigning a site, you need to ensure that maintain consistent links between the different pages on the site. A good practice is to use SEO optimised text anchors containing the relevant keywords for each page.
