How can I find my semantic competitors in SEO

How can I find my semantic  How can I find my semantic  When it comes to SEO, it’s essential to have a good understanding of your market and the players in it. Among the latter, semantic competitors are those that target keywords similar to yours, and can therefore compete with your site in the search […]

Discover your semantic competitors

By entering the URL of your site, you will obtain The main organic competitors, classified by level of competition The keywords on which these competitors are positioned Changes in search engine traffic for each competitor over time. b. Ahrefs The Ahrefs platform also offers useful tools for detecting your semantic competitors. By entering your site […]

Here are some aspects to analyze on your site

Here are some aspects  Google hates duplicate content and will penalize you if you have it on your site. Check URLs with different parameters that could cause duplication and generalize the use of canonical tags if necessary; the quality of the content: once duplication problems have been resolved, make sure that your content is informative […]

How do I carry out an SEO audit of my website

Therefore,  Everything you need to know to carry out an SEO audit of your site Through our SEO Agency Optimize 360 On the theme : Do I have good SEO ? You may have heard of an SEO audit, but what exactly is it and how to carry it out? In this article, we will […]

What is the weight of SEO in overall digital investment

What is the weight of SEO This qualified traffic has a good chance of turning into loyal, regular customers.What’s more, the ROI (return on investment) of SEO is often higher than that of other marketing levers such as paid advertising. Facing up to the competition In a world where consumers are increasingly connected, the competition […]

The role of SEO in overall digital investment

The role of SEO in overall Today, an online presence has become essential for businesses. Digital has conquered the business world, and it is now vital to invest in it. Among the various aspects of digital marketing, SEO (Search Engine Optimization) occupies a prominent place. What is the weight of SEO in overall digital investment? […]

Write unique meta tags and descriptions for each product

  Write unique meta  The titles of your pages, categories and products with keywords that are relevant to your business sector. Meta tags and description : o improve their visibility on search engines and boost click-through rates on these pages from the organic results. Loading speed : Optimise loading speed by compressing and resizing images, […]

Here are a few tips on how to achieve this

Here are a few tips on  Adopt the responsive designThis means a design that adapts to all screen sizes, whether on a computer, tablet or smartphone. Make the text easier to read and the size of clickable elements (buttons, links, etc.) for optimum use on mobile devices. Opt for simplified navigation with a well-structured drop-down […]

How can you significantly improve your technical SEO

How can you significantly Optimising title and meta tags The tags title and meta description are essential for natural referencing. They enable search engines to understand the theme of your page and display it correctly in search results. Here are a few tips for optimising these tags: Write a unique and relevant title for each […]

How can I improve my technical SEO

Through our SEO Agency Optimize 360 on the theme : How to improve your SEO Le Technical SEOwhich is an integral part of natural referencing, is essential for optimising the visibility of your website on search engines. Improving this component will help you attract qualified traffic and therefore increase your chances of conversion. This article […]

SEO on your own or freelance or agency

SEO on your own or freelance Being able to adapt quickly to the latest updates and best practices in SEO can be a major challenge for someone working alone. Freelance: expertise and flexibility without commitment When you call on the services of a freelance expert, you get the benefit of SEO expertise while retaining a […]

Comparing solo freelance and agency SEO

  Comparing solo freelance  Which is best for optimising your website? Through our SEO Agency Optimize 360 on the theme : How to improve your SEO In the ever-changing world of digital marketingWhen it comes to search engine optimisation (SEO), it can be difficult to decide which approach to adopt to achieve your SEO objectives. […]