It’s a marketing way for brands to tell their story directly. This is a traditional marketing method used in the past, often chosen when customer data is difficult to obtain. It is characterized by delivering brand messages to the majority through mass media such as magazines and TV advertisements. It’s difficult to maximize the effectiveness of this method without limiting budget or creativity.
Coca Cola Happiness Campaign
This is a form that was mainly seen in traditional advertisements in the Central-African-Republic Email List past. Large corporations used to spend huge budgets to announce the launch of their new products and unilaterally deliver brand messages to consumers through media such as TV commercials, magazines, and newspapers. For example, old Coca-Cola commercials emphasized the message ‘Coca-Cola delivers happiness’ through TV. The advantage of this kind of marketing is to ensure consistency of message and brand image. The downside, however, is that it’s difficult to get customer feedback right away.
Second: Marketing that communicates directly with customers
Marketing based on customer’s personal information such as contact information, e-mail, social media, etc. It is also called permission marketing because you can measure their reaction while delivering information directly to your customers. Conversion rates increase because customers already know or are interested in your brand.
Personalized messages are important in this way.
For example, personalized messages on Kakao FriendTalk are known to have a 1.6 times higher conversion rate than regular messages. In this way, it is effective to deliver information related to the interests of customers. As a trend these days, marketing using idol culture is popular. Offer a challenge or increase the brand experience through user-generated content (UGC).
In the modern digital age, personalized marketing is CW Leadsemphasized. For example, Netflix analyzes your viewing history to provide personalized content recommendations. This has a relatively high conversion rate because customers are likely already aware of or interested in your brand. In particular, SNS advertisements target advertisements according to users’ interests or browsing patterns. For example, Instagram exposes relevant advertisements based on users’ likes and follow records.