Category: Country Email List

The original function of marketing content is to connect products and potential customers (readers) through content. Good content has a strong connection, and bad content does not show that power. Where does the power of this connection come from?

Is it the charm of the content itself?

Or does it come from something that lives up to the expectations El-Salvador Email List of the reader? Of course, both are important stories, but the essential thing should be seen as the latter.

There are two main things that potential customers expect from your content. One is the topic the content contains, and the other is the format the content takes. In the meantime, we have always talked about content topics while talking about search intentions, so today I would like to talk about the format of content. In fact, the format of the content should also include the type of content, creative, and media that carries the content, but this time I’m going to focus only on the type of content.

16 Representative Types of Marketing Content

Generally, there are about 16 types of content that we can think of when we say marketing content.

Planning marketing content should include both determining the main topic of the content and determining the type of content. If you want to write good content of any type, the topics that can meet the expectations of the person who reads the content must be covered well, and the type of content that can effectively deliver the topic must be well selected.

Various types of content were introduced above, but if you want to CW Leads drastically increase your customers’ organic traffic, you should pay attention to the type of content that can contain non-branded generic keywords.

Why is this being said? In general, if the brand is not the No. 1 brand in a specific product field. The search volume for non-brand keywords that search for products. Or brands without specifying the brand or product is higher than the search volume for brand keywords. There are many cases.

When asked what marketing is, everyone answers differently.
Marketing covers a wide range of fields.
When most people think of marketing, they think of advertising and promotion.

You need to think about what your marketing goals are.

Let’s think about what the end goal that companies want to Egypt Email List achieve for advertising and publicity.
Is advertising and publicity being carried out because the purpose is to increase sales?
If so, do stimulating advertisements that draw consumers’ attention with the goal of sales perform well?
Probably not.

Consumers simply do not buy goods or services immediately after seeing stimulating advertisements.
If there is a product or service you want to buy, search for it, look for reviews, and collect information.
Therefore, if sales are the goal, the purchase conversion rate that enables the company to grow is only temporarily enjoyed, and it is difficult to survive in the market for a long time.
In other words, the most important thing to focus on when conducting marketing is the voice of the consumer.

Tasks and Core Competencies by Detailed Marketing Job

As the market changes, the marketing field also changes, but the fact that marketers must explore the intentions of consumers’ hearts does not change no matter what kind of marketing they conduct.
As Peter Drucker, a famous American management scholar, said, products and services will sell themselves if they understand the intentions of consumers and respond to them.
Therefore, when Ascent Korea defines marketing, it defines it as ‘a journey to find products or services that solve consumers’ concerns’.

The business goal is a (potential) customer’s positive CW Leads experience and perception of the brand.
To achieve this goal, brand marketers establish and implement brand strategies.
The duties vary depending on the strategy to be established, but the main task is to. Set up marketing strategies for branding and also manage sites such as SNS channels and homepages owned by the brand.
Furthermore, it builds credibility through constant communication with customers, such as talking about the identity of the brand to lead to loyal customers.

Required Core Competencies
Brand marketers review all content before launching a company’s product or service or publishing content. Therefore, since meetings with various departments are essential within the company, communication skills and schedule management skills must be combined.

There are several types of web pages that we need to create related to a specific product, as shown below. These web pages have different components and have quite different purposes for their existence.

Still, I often think that one product page can do all of these webpages together. Is this even possible? Wouldn’t that be effective? The image below outlines the general structure of a product detail page. Although the components are organized in considerable detail, this page is not intended to replace all the pages below.

1. Product Details

> Page:Purpose: Introduce basic information and features of the Ecuador Email List product, and provide necessary information to customers considering purchasing.
> Key Features: Product Images, Product Description, Price, Testimonials, Inventory Information, Shipping Information, Related Product Recommendations
> Required Components: Product Images, Product Description, Price, Buy Button
> Elements Not to Include: Unnecessary Advertising, Excessive Text, intrusive pop-ups
> Note: Product detail pages do not have to be one page. If necessary, you can make it long enough or make it multi-page . Want to be brief and sell well? Think after becoming a stronger brand and a more trusted product. It is not about explaining at length, but rather about answering every question the customer asks.

Product detail page sample wireframe

2. Product buy page
> Purpose: A page where customers can purchase the selected product and proceed with payment
> Main function: Add to shopping cart, enter payment information, enter shipping information, select payment method, final payment button
> Required components: Product name , price, quantity selection, payment information fields, shipping information fields, payment method selection, payment button
> Elements not to include: product descriptions, product images, unnecessary advertising
> Note: product buy pages are sometimes product detail pages may or may not be integrated with There is not necessarily a right answer.

3. Product Specifications page
> Purpose: Provide technical details and performance CW Leads information of the product.
> Key Features: Product Specifications, Performance Indicators, Related Technical Descriptions

The article briefly checked what kind of event DMS 2023 (Digital Marketing Summit 2023) was, and organized it to take a light look at marketing trends and trends through these conferences. The digital marketing summit that ranked the highest among the 2023 marketing conferences that marketers are looking for based on search volume! Shall we take a look together?

What is the Digital Marketing Summit (DMS)?

A conference to find out about the trends in the field Dubai Email List of marketing! Which of these events is the most searched for? Recently, I’ve been checking out the 2023 marketing conference that marketers need to visit . The Digital Marketing Summit has been identified as one of the most searched conferences out there.

It is one of the most visited events by marketing practitioners to hear digital marketing market trends, digital marketing success stories, and insights from digital marketing experts.

 

Digital Marketing Summit (DMS) Introduction and Features

The Digital Marketing Summit (DMS) is a marketing knowledge forum and festival that exchanges trends and changes in the marketing industry and practical knowledge. (* Source: DMS 2023 homepage )

In addition, you can meet solutions in various fields such as CW Leads data marketing. Artificial intelligence marketing, platform service, and ad tech at the booth. So if you are a digital marketing practitioner, it is an event worth taking a stamp at least once. It is also characteristic that the actual event is composed of a variety of participants, not only working-level staff. From the marketing department, but also working-level staff from tech-related departments.

This is a post written on the topic of AI, content, and SEO while attending and listening to 20 sessions at DMS (Digital Marketing Summit) 2023.
Original content has become more important in the age of the great flood of content and technology advancement.
Not forgetting that the core of technology, including AI, is to provide an output that is affected by how much input we give, and as marketers, we have to reconsider the basic task of identifying consumer needs.

Prepare for and respond to advancing AI technology

Providing new content using AI, such as ChatGPT, has Dominican Republic Email List become more common.
This content is provided in various forms, such as images and videos, beyond text.
Through this DMS 2023, Jean-Christophe Naour, who works as a designer. At Samsung Electronics, utilized DALL-E to showcase joint image works with brands in everyday life.

Jean-Christophe Naour posts on AI Imagery on LinkedIn
LinkedIn post by Jean-Christophe Naour
However, it was pointed out that companies are not able to use it. For business purposes because there is no clear legal provision on who owns it.

The importance of original content

As Naour said, “Ideas will be new currency,” I thought that the essence of work as a marketer is to communicate with customers through the originality of content.

I showed a link that can create AI images to an acquaintance who is actually painting as a business and asked if he knew about it, and I received the following reply.

Captured KakaoTalk conversations
As can be seen from the captured photos, AI paintings are not viewed positively in the drawing community because they are created with reference to stolen drawings.

According to Caleb Hill, Coupang’s VP, 70% of Coupang’s sellers. Belong to small businesses and 78% do generic searches like ‘bags’ and ‘computer bags’.
So, to engage with your customers, you need to create content. Based on actions that respond to these searches.
For example, if you are a site related to finance, you can CW Leads communicate with customers. By operating a blog site by writing articles about savings or credit cards based. On keywords such as savings savings recommendation and credit card recommendation.

In Korea, basketball fandom is small compared to the United States. Therefore, in Korea, the story and mission of bibigo were expressed through dramas. By supporting the production of the drama In-house Match, we were able to find bibigo’s logo, dumplings, and kimchi products throughout the drama. In addition, we were able to elicit a good response from customers through lines that increase the level of immersion in the drama according to each episode.

Bibigo downtown production support

03 Music (K-pop)
Lastly, in order to spread Korean food culture at concert Djibouti Email List venues. We set up food booths and food trucks at concerts so that K-pop fans can naturally experience Korean food.

Bibigo K-Pop Concert
Source: Yonhap News
Bibigo is expanding Korean food culture in line with the aforementioned vision of “delivering delicious pleasure to the table of people around the world.” In the future, bibigo will continue to spread Korean food culture through many attempts, such as collaboration, in addition to the above marketing strategies.

finish writing
When I looked at bibigo’s brand strategy, I could feel that understanding customers, that is, understanding customer needs, is the most important thing in targeting overseas markets. In the case of bibigo, it created interest in Korean food culture through sports, dramas, and K-pop and branded it.

In order to become a customer-centered brand like this, we need to think about what our customers are interested in, and whether we are a brand that satisfies our customers’ questions and needs. So how can we discover our customers’ needs? It can be identified as ‘search data’ that can identify the interests and intentions of customers .

Bibigo Listening Mind Hubble

Screen of Listening Mind Hubble Intent Finder that searched for bibigo
In fact, when bibigo was searched on Listening Mind Hubble. The number of related CW Leads keywords was 4,023 and the number of related topics was 1,933. Indicating that bibigo is a brand that customers are really interested in. In this way, through the questions customers ask the brand, various brand strategies can be established. If you are interested in more details, check out the hidden intent of our brand through Listening Mind Hubble.

New and fast examples of chatGPT and generative AI are issues recently. In particular, what is happening in the business scene? In addition to the cases mentioned in the lecture, we checked the cases that have recently become issues.

Nike Case: Product Prototyping with Generative AI

“Nike leverages generative AI to create product Denmark Email List prototype images.” “You can use a text-to-3D modeler and test in 3D space to get a much more vivid feel for what it will look like in real life. All of this is possible without much effort” – Forrester analyst Rowan Curran .

In fact, digital artist Rickdick uses artificial intelligence to create a virtual collaboration sneaker that combines luxury brands Tiffany and Nike, and it became a fire. The products in the above picture are actually the products in the picture that do not exist, but it is said that they were exhibited at Marangoni, Milan on February 23, 2023.

Case of LG AI researcher: World’s first ‘AI human and human design cooperation case’ gold prize at New York Fashion Week
“LG ExaOne is the first super-large AI that realized bidirectional data generation between language and image, and this New York fashion show was an opportunity to properly show the potential of Tilda, which is equipped with an AI human engine.” We will promote various collaboration models through Tilda, another form of ‘% Expert AI’” – Bae Bae, Bae, Director of LG AI Research Center

Miter Case: Content Creation in Business

Tilda, the first artificial intelligence (AI) human developed by LG AI researchers. Collaborated with designer Park Yoon-hee at the New York Fashion Week. One of the world’s four major fashion shows, to showcase clothes designed with the motif of ‘flowers from Venus’. It is.

Tilda is said to be able to learn, think and judge on her own. Create new creations that have not existed before, and communicate naturally with humans. ‘What do you want to draw?’ In response to the question, ‘What would it look like if flowers bloomed on Venus?’. Tilda thinks from multiple angles like a human and creates a new image. Inspired by this, designer Park Yoon-hee adds details to create the costume.

“Contextual summarization and refinement through dialogue is provided by these large language models.” “Currently, our team is considering two use cases.” “It’s sending emails and hiring people” – Michael Senkl, Director of Innovation and Experimentation, Miter Corp.

The first use of work is said to be used to send an email summarizing. The work actually performed to one of the clients. In his opinion, it’s surprisingly useful if you want to write in the context of existing communication.

And the second is the recruitment of project CW Leads personnel. Traditionally, they’ve been doing the work themselves, typically by reviewing resumes.

Listening Mind is a very useful tool for companies in various fields to deepen customer understanding, establish effective marketing strategies, and strengthen competitiveness. Customer browsing behavior helps us improve customer service. You can understand what problems your customers are experiencing and devise ways to improve your service in response. Therefore, a listening mind is a very useful tool for companies to deepen their understanding of customers, quickly identify market trends, establish effective marketing strategies, and strengthen their competitiveness. Because of these various advantages, companies can gain a lot of value by adopting a listening mind.

What is a listening mind ?

“Listening Mind” collects and analyzes search data, builds a network graph Democratic Republic Of the Congo Email List between. Search keywords, and identifies the hidden intents behind the search keywords represented in the graph and the user behavior found on the search result page for these keywords, that is, desire, need, interest, and context. It is a search listening solution that tells you.

Through Intent Finder, Pathfinder, Persona View, Cluster Finder, Road View, and GPT analysis, which are the main features of Listening Mind Hubble, a new product that provides unparalleled power to those in charge of business planning, marketing strategy establishment, and product planning. It’s a tool.

New eyes of marketers looking at customers! listening mind hubble🔭

“Listening Mind” focuses on deeply understanding the search behaviors and keyword relationships of many consumers who use search by combining advanced network theory with search data analysis, and the marketing value of these data along with consumer insights.

This can be used to provide marketers or planners who need CW Leads to strategize. In other words, it is an advanced data analysis tool that can gain a deep understanding of consumers. Who are searching for specific search keywords by identifying complex mutual relationships. And patterns between keywords derived through community analysis of network theory.

There are still quite a few people who understand SEO as a marketing mix that replaces or complements search advertising. These people often say things like “We also did SEO while building the site”. Or “We put the SEO tag on it”.

Marketing should not be viewed as a sales campaign conducted only during a certain period of time. But as an operating system for communication activities across triple media throughout the year. There are probably quite a few people who agree with this opinion.

Initial Exploration Stage

From this point of view, SEO can be seen as a strategic marketing Czechia Email List mix layer. In charge of the external distribution of content provided by the company’s media in connection with the overall ATL/BTL/digital marketing mix .

Most of the marketing mixes we commonly use have their own purpose to change the various mind states (persuade the prospect) of prospects on a long customer journey.

In the digital first era, ATL/BTL/digital marketing mixes aim to induce brands to have direct contact with consumers through multiple channels within their operating media.

 

PR and PR activities

Through PR and promotion activities, which are representative marketing mixes in the initial discovery stage, companies promote their brands or products to consumers who have not yet started their purchase journey. The media used for this include blog post-type articles, news and press articles, and press releases. SEO optimization must be applied to web contents distributed in this way. It should also make your PR and promotional content easy to find for prospective customers who want to search for relevant keywords.

2. Search advertising campaigns
Search advertising campaigns at this stage are bidding on non-branded CW Leads keywords. The key at this stage is to conduct bidding based on transactional or commercial non-branded keywords that show strong purchase intent among non-branded keywords. Even if people who see these ads don’t immediately go to search, these search ads confirm the product brand. Preparing for future searches based on your product brand keywords is key to your SEO strategy at this stage.

We would like to inform you that this was written by attending 10 sessions for two days at DMS (Digital Marketing Summit) 2023.

The main topic in this DMS was, of course, stories about various AI including generative AI, namely ChatGPT. However, even in the overflowing AI sessions. I would like to introduce the most fun session while waking up to human nature.

What is Behavioral Economics?

Behavioral economics is a study that combines psychology Czech Republic Email List and economics. It is a discipline that studies economic choices of people. From the perspective of human psychology, and studies limited rationality and irrational choices.

Humans think that they are rational, but in fact. Because humans have limited rationality, various psychological factors act on human economic choices, and sometimes make irrational choices. It can be said that these irrational choices actually affect the course of the market and economy.

Behavioral Economics Research Methodology
We collect data through experiments, surveys, in-depth interviews, and observations, and analyze the collected data using statistical techniques to verify hypotheses. Recently, big data analysis is performed by collecting large amounts of customer behavior data from the web or apps.

Why is behavioral economics important?

The applicable area is gradually increasing. Behavioral economics can also be found in economics, finance, marketing, and political science. So let’s find out what behavioral economics are in the marketing part that we need to pay attention to the most.

1) sunk cost
Costs that have already been incurred in the past and cannot be CW Leads recovered, and which should be ignored when making practical economic choices. But we humans should ignore the past as the past, but we can’t.

Confidence

It is the psychology of acting on beliefs in oneself or confidence in one’s luck, rather than interpreting information rationally. This leads to the overconfidence bias, in which you think you know a lot, and the illusion of control bias, in which you think you can control the market.

 

Marketers call this field ‘intent marketing’, and planners call this field ‘trend sensing’. And Park Se-yong, CEO of Ascent Korea, defines this work as a ‘listening mind’ that listens to customer intent.

Easier SEO or trend sensing means more ‘discovery of opportunities’. If you search for ‘dryer’ on Listening Mind, you will be surprised to find that consumers are searching for ‘mini dryer’. Let’s take a look at consumer desire data in the liquor, beauty, and food industries conducted in this Next Commerce 2023 session.

Customer Intent on Alcohol and Whiskey

Where do people want to go to buy ‘whiskey’? Many people will think of places like duty free shops, department stores, and Dongdaemun. They weren’t real customers.

As a result of the search data, E-Mart and E-Mart Traders had the highest share with 860,000 per year and Costco with 600,000 per year. Following that, duty free shops (approx. 370,000 per year) and convenience stores (approx. 300,000 per year) are also identified as important channels. Most customers want to buy whiskey at E-Mart, E-Mart Traders, and Costco, which are the most accessible places in our daily life.

In addition, we looked at the whiskey brands preferred by age group. In addition, there was a big difference in the type of whiskey that people who are new to whiskey, who know about whiskey to some extent and want to collect various information.

Beauty, customer intent contained in ampoule

With the recent removal of masks, the beauty industry. Which has been sluggish for a while, is growing again. In the meantime, due to wearing a mask, the skin has become more sensitive and trouble has come up. So there are many people who care more about skin care. Among skin care products, interest in ‘ampoules’ was high. Ampoule has a more powerful and intensive effect than serum and is used for a limited period of time. If you look at the search patterns of consumers, ‘ampoules’ with the highest concentration and viscosity are the most interested.

Case of Listening Mind Hubble Ampoule
In topics related to ampoules, various related CW Leads keywords such as ‘ampoules + recommendation’ were identified. Particularly noticeable was the main ingredient of the ampoule, ‘moisturizing/whitening/pores/vitamins/acne/blemishes’, and I was able to understand the need for improvement as well as wanting recommendations.

D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product, increase brand loyalty, and improve margins at the same time.

Definition : When manufacturers or brands sell their products or services directly through their own channels, rather than through traditional retailers or distribution networks, this is referred to as a D2C strategy.

Brand Journalism

It is common to complete transactions online through your own Cyprus Email List website or app.
Advantages: The D2C strategy has the advantage of gaining a deep understanding of customers through direct connection with consumers and securing price competitiveness by reducing distribution costs.
Recent trend: As consumption patterns have changed significantly due to the impact of COVID-19, the D2C model has been able to attract more attention in a situation where non-face-to-face transactions have surged.

The D2C strategy did not come out of nowhere.

D2C does not refer to a policy of adding e-commerce functions to the homepage or giving up selling at online malls such as Naver Smart Store or Coupang and deciding to sell products only on its own website.

D2C is deeply connected to brand journalism, big data-based personalized service. And full-funnel marketing that covers the entire customer journey. Which we talked about with excitement long before the Nike case came out, which drew attention.

They all share the core of ‘customer centricity’, ‘personalization’. And ‘data-driven decision-making’, and are actually key elements of digital transformation in business.

D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product. Increase brand loyalty, and improve margins at the same time.

Definition : When manufacturers or brands sell their products. Or CW Leads services directly through their own channels, rather than through traditional retailers. Or distribution networks, this is referred to as a D2C strategy.