Recently, when I meet and talk with clients, I hear a lot about the power of distribution channels that overwhelm brands. A moderate or healthy tension is needed between the brand and the distribution channel.
In fact, strong distribution channels can provide brands with market insights that are difficult for a single brand to obtain in a specific region or segment, give brands access to various markets that are difficult to access alone, and can be used to build distribution infrastructure.
Relationship Where Only One Party Likes It
It frees up resources so you can focus on your Burkina Faso Email List product. However, once the balance between the brand and the distribution channel is broken, the brand can become like the production partner of the distribution channel.
The only way to create a healthy balance between the two is for brands to strengthen their brand power and build a foundation for growth without relying on distribution channels by strengthening D2C.
So, we have summarized the following 6 reasons why brands should promote D2C.
(1) Obtaining customer data provides direct insight.
Through D2C, we directly collect data such as customer purchasing patterns, preferences, and feedback. This data is far more accurate and real-time than traditional market research or data from brokers. This allows brands to offer personalized experiences. The obtained data can provide customers with personalized experiences such as personalized recommendations, promotions, and content delivery.
(2) You will be able to provide a controlled brand CW Leads experience, i.e. consistency. Because it does not go through distribution channels, brand messages and values can be delivered consistently. This contributes to increasing customer brand awareness and trust. Ultimately, this allows brands to achieve customer experience optimization. You can reflect your brand identity and provide optimal user experience at all touchpoints, including websites, apps, and packaging.