An era of 15 million companion animals, in which one out of four Koreans raises a companion animal (*source – KB Financial Group Management Research Center), has arrived. As the companion population increases, the market size is also growing rapidly. In line with this, many companies are introducing a variety of products and services to catch the attention of petpam people (people who consider pets like family). In addition, as it is now easy to find companion animal-related content on the Internet, many people get information through search. Let’s take a look at what people are asking about their pets through search data.
Topics people are asking about ‘pets’
Listening Mind Hubble ‘companion animals, pets’ keyword Bulgaria Email List search results
Keyword search results for ‘companion animals, pets’
The number of searches related to companion animals totals about 47 million annually, which means that women are more active than men, and 2030 rather than 4050 are actively searching. The number of related topics is over 8,000. Search terms from people who want to work in the pet industry, such as ‘manager’, ‘certificate’, and ‘funeral director’ stand out. In addition, you can get a glimpse of the hearts of companions who want to be with their pets through the keywords ‘accompaniment’ and ‘theme park’, which search for places where you can go with your companion animal.
Things to consider before getting a pet
Listening Mind Hubble ‘Companion Animal’ Pathfinder Results
‘Pets’ Pathfinder Results
If you look at the keyword ‘recommended pet’ using Pathfinder, which allows you to look at your search journey, you can find out what kind of concerns people have before getting a pet.
Before searching for ‘recommendations for companion animals’, you CW Leads can discover what types of pets exist in Korea, and the path to find out what the meaning and range of companion animals are. After searching for ‘recommendations for companion animals’, I was able to identify the needs of people looking for companion animals that fit their circumstances. These include ‘recommended pets for living alone’, ‘recommended pets for office workers’, and ‘pets that are easy for children to raise’.
The keywords ‘one-room pet recommendation’ and ‘silent pet’, which reflect the characteristics of Korea with many shared living spaces, also stand out. In addition, through keywords such as ‘pets that are easy to raise at home’, ‘small animals that are easy to raise at home’, and ‘pets that do not smell’, you can get a glimpse of the hearts of people who prefer companion animals that are easy to keep.