Behavioral economics is the study of how real people behave, why they behave the way they do, and what happens as a result of these behaviors. We looked at consumers’ purchase decision activities from the perspective of behavioral economics.
The power of branding to drive consumer choice
As consumers, we often mistakenly think Cuba Email List rationally. But the power of brands to emotionally guide behavior. If you read the characteristics and strategies of brands that move people’s hearts with the perspective of behavioral economics, it will bring many insights not only to brand marketers and branding strategists, but also to ordinary people who are interested in brands.
The first brand that comes to mind
When you think of soda, midsize cars, bookstores, movie theaters, and laundry detergent, there are brands that come to mind first. What do they really have in common?
Integrated Marketing Communication
A consumer’s attitude toward a brand or purchasing behavior depends on how quickly brand-related associations stored in memory come to mind (recallability) and what content is recalled (recall content). This high brand awareness is a prerequisite for building strong brand equity. This is because consumers find it difficult to conjure images of unknown objects. Based on high brand awareness, integrated marketing communication should be conducted to create a targeted brand image. Brands such as Coca-Cola, iPhone, and Galaxy continue to advertise to capture awareness so that consumers can be the first to think of it.
Building a brand image
When consumers evaluate a brand, they judge it based on CW Leads how easily it comes. To mind rather than what the actual brand is about. Building a brand image plays an important role in managing the first respiratory tract.