This is a post written on the topic of AI, content, and SEO while attending and listening to 20 sessions at DMS (Digital Marketing Summit) 2023.
Original content has become more important in the age of the great flood of content and technology advancement.
Not forgetting that the core of technology, including AI, is to provide an output that is affected by how much input we give, and as marketers, we have to reconsider the basic task of identifying consumer needs.
Prepare for and respond to advancing AI technology
Providing new content using AI, such as ChatGPT, has Dominican Republic Email List become more common.
This content is provided in various forms, such as images and videos, beyond text.
Through this DMS 2023, Jean-Christophe Naour, who works as a designer. At Samsung Electronics, utilized DALL-E to showcase joint image works with brands in everyday life.
Jean-Christophe Naour posts on AI Imagery on LinkedIn
LinkedIn post by Jean-Christophe Naour
However, it was pointed out that companies are not able to use it. For business purposes because there is no clear legal provision on who owns it.
The importance of original content
As Naour said, “Ideas will be new currency,” I thought that the essence of work as a marketer is to communicate with customers through the originality of content.
I showed a link that can create AI images to an acquaintance who is actually painting as a business and asked if he knew about it, and I received the following reply.
Captured KakaoTalk conversations
As can be seen from the captured photos, AI paintings are not viewed positively in the drawing community because they are created with reference to stolen drawings.
According to Caleb Hill, Coupang’s VP, 70% of Coupang’s sellers. Belong to small businesses and 78% do generic searches like ‘bags’ and ‘computer bags’.
So, to engage with your customers, you need to create content. Based on actions that respond to these searches.
For example, if you are a site related to finance, you can CW Leads communicate with customers. By operating a blog site by writing articles about savings or credit cards based. On keywords such as savings savings recommendation and credit card recommendation.