Interests and trends of office workers identified by Listening Mind Hubble

The total search volume for keywords related to ‘office worker’ in the last year was 6,041,972, indicating that Koreans are doing a lot of searches only for the situation of ‘office worker’. The male to female ratio is 4:6, with a slightly higher number of females, but they are generally similar. What is unusual is that people in their 20s are doing more searches related to ‘office worker’ than those in their 40s and 50s, who have a high percentage of office workers. You can guess that you are looking for various information as an office worker, as you are at an age where you are facing a new situation as an office worker outside of a student.

Intents contained in employee keywords

Topics related to office workers
[Office worker] Related topics
The top topics that people ask a lot about Antarctica Email Lists office workers can be classified as follows.

Personal Development Topics – Bootcamp, Coding, Graduate School
Health Related Topics – Health, Checkup, Diet
Topics related to fashion/items – backpacks, daily looks, bags, gifts
Topics related to hobbies – bands, hobbies
Tax Related Topics – Global Income Tax, Tax
Others -recommendation, blind (worker community), male
Among these, I analyzed the interests of office workers focusing on ’employee self-development, health, fashion/items’.

Employee self-development – ​​boot camp, coding, graduate school

Country Email List
Intents related to [Bootcamp/Coding]
Intents related to [Worker Boot Camp/Coding/Graduate School]
The most searched topics related to ‘office worker’ are ‘boot camp’ and ‘coding’. Through this, you can see the coding craze among office workers, and you can also see that they are using bootcamps as a way to prepare for starting a business. Office workers looking for ‘graduate school’ are considering technical fields such as ‘AI and big data’, and considering ‘KAIST and Seoul National University’ as schools.

Considering that Korean office workers are very interested in boot CW Leads  camp, coding, and graduate school, we can get a glimpse of the constructive aspect of not neglecting self-development and preparation for the future while going to work.

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