Long-tail keywords are keyword sentences that are slightly longer and more detailed than the search terms we search for. The reason why marketing mainly strives to find long-tail keywords is that visitors who are close to purchasing conversion search for long sentences with purchase intentions.
What are long-tail keywords? – Justice
As mentioned earlier, long-tail keywords refer to search terms Anguilla Email List in the form of sentences that are slightly longer than keywords, like an intuitive definition of an English word. A long sentence means that it has more details. If we think about the case where we normally write long sentences to search, we expect exactly the answer we want and expect it to appear in the search results.
“Recommended iPhone 14 Pro fast charger”
“How to make delicious chicken stir-fried soup that is not spicy”
“Nike Women’s Running Shoes 240 Size Feeling”
A search term written in this way makes it clear what exactly the searcher is expecting and searching for. So we can say that long-tail keywords contain the intention of the searcher.
Search terms with intent – intent keywords
The fact that long-tail keywords have intent is easy to understand with a simple example comparing keyword search results.
Google search results for “dog food” (08/24/23)
The search results for “dog food” on Google show numerous types of dog food and shopping malls that sell dog food. If the searcher isn’t buying dog food right away, that search result won’t be an answer. Searchers who want to know which food is better for their dogs put a little more intent into their search terms.
Google search results for “dog food recommendations” (August 24, 2023)
Unlike previous search results, a more detailed search term provides a slightly more accurate answer. Content that recommends dog food is showing the answers searchers want in search results. It’s fortunate that the searcher’s troubles simply end with dog food recommendations. However, the concerns of those who raise companion dogs are diverse, and it seems that there are dog owners who have more profound concerns.