Inbound marketing get it right with this practical guide!

The world has changed, people have changed and the way of doing marketing has also changed. What used to work well, today no longer brings the same results. You need to open your mind to understand the impact that the internet has had on consumer habits, and thus bring many more opportunities to your company. It’s time to definitely learn about what many call “the new marketing” and what are its main advantages compared to traditional advertising. Interest, Desire, and Action (AIDA). During these four stages, your content will ideally attract attention to your brand, generate interest in your product or service, stimulate desire for it, and drive action to try or buy it.

Inbound marketing

While traditional advertising (or outbound marketing) is essentially about pushing your products and services through mass ads, inbound marketing bases all its tactics and processes on gaining the interest of key customers for your company. What does that mean. Through strategies China Mobile Number List and segmentations, inbound focuses its efforts on attracting only users with potential profiles to purchase its products or services – and that makes perfect sense! Instead of paying to insert your ads on television or radio (mass media), you focus your investment only on reaching your niche market . It’s much smarter and more effective. If a person who doesn’t like hamburgers starts to receive advertisements about this subject, of course he will ignore it. And that’s how traditional advertising works: You pay to make forced impressions on everyone. No wonder that commercial in English is called break .

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The new consumer behavior

The internet changed humanity and accelerated evolution in all areas. But what really optimized our daily lives was the mobile wave: smartphones made the internet ubiquitous by putting it in our CW Leads hands. It may seem like silly information, but that’s when we stopped sitting in front of our computers to get on the internet. Now we are on the internet. And thanks to this democratization of information, people know as much as a seller about products, services, etc. That’s because we create the habit of researching anything when we have questions or problems. consumer needs to go through to become a customer. The stages are Attention.

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