[Next Commerce] Alcohol, beauty, and food consumer desire data
Marketers call this field ‘intent marketing’, and planners call this field ‘trend sensing’. And Park Se-yong, CEO of Ascent Korea, defines this work as a ‘listening mind’ that listens to customer intent. Easier SEO or trend sensing means more ‘discovery of opportunities’. If you search for ‘dryer’ on Listening Mind, you will be surprised to […]
Understanding Direct to Customer (D2C)
D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product, increase brand loyalty, and improve margins at the same time. Definition : When manufacturers or brands sell their […]
