Tag: Cyprus Email List

Marketers call this field ‘intent marketing’, and planners call this field ‘trend sensing’. And Park Se-yong, CEO of Ascent Korea, defines this work as a ‘listening mind’ that listens to customer intent.

Easier SEO or trend sensing means more ‘discovery of opportunities’. If you search for ‘dryer’ on Listening Mind, you will be surprised to find that consumers are searching for ‘mini dryer’. Let’s take a look at consumer desire data in the liquor, beauty, and food industries conducted in this Next Commerce 2023 session.

Customer Intent on Alcohol and Whiskey

Where do people want to go to buy ‘whiskey’? Many people will think of places like duty free shops, department stores, and Dongdaemun. They weren’t real customers.

As a result of the search data, E-Mart and E-Mart Traders had the highest share with 860,000 per year and Costco with 600,000 per year. Following that, duty free shops (approx. 370,000 per year) and convenience stores (approx. 300,000 per year) are also identified as important channels. Most customers want to buy whiskey at E-Mart, E-Mart Traders, and Costco, which are the most accessible places in our daily life.

In addition, we looked at the whiskey brands preferred by age group. In addition, there was a big difference in the type of whiskey that people who are new to whiskey, who know about whiskey to some extent and want to collect various information.

Beauty, customer intent contained in ampoule

With the recent removal of masks, the beauty industry. Which has been sluggish for a while, is growing again. In the meantime, due to wearing a mask, the skin has become more sensitive and trouble has come up. So there are many people who care more about skin care. Among skin care products, interest in ‘ampoules’ was high. Ampoule has a more powerful and intensive effect than serum and is used for a limited period of time. If you look at the search patterns of consumers, ‘ampoules’ with the highest concentration and viscosity are the most interested.

Case of Listening Mind Hubble Ampoule
In topics related to ampoules, various related CW Leads keywords such as ‘ampoules + recommendation’ were identified. Particularly noticeable was the main ingredient of the ampoule, ‘moisturizing/whitening/pores/vitamins/acne/blemishes’, and I was able to understand the need for improvement as well as wanting recommendations.

D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product, increase brand loyalty, and improve margins at the same time.

Definition : When manufacturers or brands sell their products or services directly through their own channels, rather than through traditional retailers or distribution networks, this is referred to as a D2C strategy.

Brand Journalism

It is common to complete transactions online through your own Cyprus Email List website or app.
Advantages: The D2C strategy has the advantage of gaining a deep understanding of customers through direct connection with consumers and securing price competitiveness by reducing distribution costs.
Recent trend: As consumption patterns have changed significantly due to the impact of COVID-19, the D2C model has been able to attract more attention in a situation where non-face-to-face transactions have surged.

The D2C strategy did not come out of nowhere.

D2C does not refer to a policy of adding e-commerce functions to the homepage or giving up selling at online malls such as Naver Smart Store or Coupang and deciding to sell products only on its own website.

D2C is deeply connected to brand journalism, big data-based personalized service. And full-funnel marketing that covers the entire customer journey. Which we talked about with excitement long before the Nike case came out, which drew attention.

They all share the core of ‘customer centricity’, ‘personalization’. And ‘data-driven decision-making’, and are actually key elements of digital transformation in business.

D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product. Increase brand loyalty, and improve margins at the same time.

Definition : When manufacturers or brands sell their products. Or CW Leads services directly through their own channels, rather than through traditional retailers. Or distribution networks, this is referred to as a D2C strategy.