What comes to mind when you hear ‘Paris, France’? Most people will naturally. Think of the Eiffel Tower in a romantic atmosphere. When you think of ‘London, England’, you probably think of the landmark Big Ben. This can be seen as the effect of place marketing. Today, we will learn more about the concept and examples of place marketing.
What is Place Marketing ?
Place marketing is to provide differentiated value to Bolivia Email List customers. By creating a unique image of a specific region or space as a marketing target. It is to make attractive products by utilizing the characteristics that only the region has. And ultimately aims to increase the value of the region, attract tourists and create profits.
Types of Place Marketing
There are four main types of place marketing. First. As place marketing in the traditional sense, it is a case where geographical location itself is used as a marketing tool. For example, each city has its own landmark, just as the Eiffel Tower comes to mind in Paris, France, and Big Ben in London, England. Second, as a form of emphasizing cultural elements , it attracts visitors by using works of art, buildings, festivals, and performances. Third, as a form of emphasizing the natural environment , it emphasizes its strengths as a resting place by creating resorts and parks. Fourth, as a form of preserving and utilizing historical sites , it is also used as a tourist resource by restoring the Pompeius Theater or the Colosseum, which are historical sites of the ancient Roman era.
Place Marketing Success Stories
So far, we have learned about place marketing. Then, let’s take a look at some of the representative examples of place marketing.
Place Marketing Case in France
France is known worldwide for its image of luxury, artistry, romance and gastronomic culture. We are committed to maintaining and strengthening this brand positioning so that France is recognized as a unique and special place.
Art galleries and museums in Paris – France’s art galleries and CW Leads museums are successful. In place marketing by effectively promoting their unique charm and characteristics. In particular, there are about 130 museums in Paris alone. Each with their own distinct uniqueness that makes the city itself feel like a museum. Representatives standing at the forefront of this cultural branding include. The Louvre Museum, the Orsay Museum, and the Pompidou Center. As such, France has solidified its position as the world’s leading tourist destination based. On culture and art accumulated over a long period of time.