When asked what marketing is, everyone answers differently.
Marketing covers a wide range of fields.
When most people think of marketing, they think of advertising and promotion.
You need to think about what your marketing goals are.
Let’s think about what the end goal that companies want to Egypt Email List achieve for advertising and publicity.
Is advertising and publicity being carried out because the purpose is to increase sales?
If so, do stimulating advertisements that draw consumers’ attention with the goal of sales perform well?
Probably not.
Consumers simply do not buy goods or services immediately after seeing stimulating advertisements.
If there is a product or service you want to buy, search for it, look for reviews, and collect information.
Therefore, if sales are the goal, the purchase conversion rate that enables the company to grow is only temporarily enjoyed, and it is difficult to survive in the market for a long time.
In other words, the most important thing to focus on when conducting marketing is the voice of the consumer.
Tasks and Core Competencies by Detailed Marketing Job
As the market changes, the marketing field also changes, but the fact that marketers must explore the intentions of consumers’ hearts does not change no matter what kind of marketing they conduct.
As Peter Drucker, a famous American management scholar, said, products and services will sell themselves if they understand the intentions of consumers and respond to them.
Therefore, when Ascent Korea defines marketing, it defines it as ‘a journey to find products or services that solve consumers’ concerns’.
The business goal is a (potential) customer’s positive CW Leads experience and perception of the brand.
To achieve this goal, brand marketers establish and implement brand strategies.
The duties vary depending on the strategy to be established, but the main task is to. Set up marketing strategies for branding and also manage sites such as SNS channels and homepages owned by the brand.
Furthermore, it builds credibility through constant communication with customers, such as talking about the identity of the brand to lead to loyal customers.
Required Core Competencies
Brand marketers review all content before launching a company’s product or service or publishing content. Therefore, since meetings with various departments are essential within the company, communication skills and schedule management skills must be combined.