We can’t really predict Moreover, there are not always rational explanations for this phenomenon. At least the good news is that demand has picked up nicely since 2017. And, paradoxically, 2019 has been moderately disrupted by industrial action and strikes. O_360 I Webmarketing Agency I Digital Strategy Agency MICE post Covid period We don’t yet have any concrete figures, as the health crisis of 2020-2021 is still too close to call, but it would seem that just as international tourism is recovering, so too is the MICE sector, according to tourism professionals. In any case, MICE is and will remain a powerful source of additional sales for a number of professions (led by the hotel industry). Optimize 360 gives you a An example of a hotel that has succeeded in literally boosting its sales thanks to MICE.
The challenges of MICE Organising and then making
The event an event There are two major challenges for MICE. Organising the MICE event As you can see from the above, organising a MICE event can range from UK Telegram Number Data simple meeting room hire to company conventions, exhibitions and trade fairs. In fact, the complexity of the organisation, the costs and the number of people involved are directly correlated to the size and scale of the event. The larger the MICE event, the more important it will be to anticipate it and then to seek support, even if very large organisations may have a Chief MICE Officer. When it comes to organising a seminar, meeting or symposium abroad, starting with finding the Idoine venue..you’ll need to call on professionals to bring your project to fruition.
Making the event an event 2nd challenge: getting the word out
If it’s an internal company event. It’s not too complicate to block everyone’s diaries post it on the intranet and get the managers concerned to pass it on to Nigeria Telegram Number their teams. On the other hand, for tourism professionals and those who work with them (hotels, restaurants, etc.). It will be a case of either becoming a central player as a “recipient of the event”. Or even being virtually the organiser. Spreading the word about their know-how is therefore going to become essential for Event Agencies themselves, for tourism and incoming professionals.
Having good SEO cannot be invented… If you own a website and want to know if it ranks well in search engines, how do you know? The answer is simple: you need to evaluate its performance using tools that measure its ranking for certain key words . The naked eye is not enough to know whether your website is performing well or not. You should use tools that measure its search engine ranking performance. This is what we are going to cover in this post: how to evaluate SEO and how to know if you have a good one or not. Good referencing SEO Optimize 360 Many different factors go into good SEO. But also for anyone who has a personal blog and wants their content to be read. .
There are no hard and fast rules on what constitutes a good website
But most experts agree that well-ranked sites: Are easy to use and navigate. They have great content and quality images. They are mobile-friendly, that is, they USA Telegram Number Data are well suite to mobile devices such as phones or tablets. Responsive, meaning they adapt to the screen size of your device to give you a better experience regardless of the device you are using (smartphone, tablet, computer) . Rank well on Google and other search engines. Easy to read. They offer a good user experience .
They are relevant and up to date
What are the SEO criteria Imperative: People Kenya Telegram Number must find your website at the top of search engine results. Search engines are the primary way to find websites. Search engines are use by millions of people every day. If you want your site to be find with good SEO. You need to use keywords that will target your audience and encourage them to click on the links leading to your site. This is important for businesses looking for more customers. But also for anyone who has a personal blog and wants their content to be read.
What are the SEO criteria People use search engines when they are looking for information on topics they want to learn more about or purchase something new or familiar. If they can’t find what they’re looking for on Google, chances are your site won’t get much traffic because no one will ever know it exists unless someone shares the link with them directly by talking to them verbally or through an email or social media message, etc. How search engines work: crawlers to find web pages and classify them Search engines use crawlers to find content. These are programs that crawl the web and look for pages that contain text. They are looking for keywords that they want to associate with your website.
The more popular your site is
The higher it will rank in search results and rankings. So how do you know if you have good SEO? Here are some questions to ask yourself: Did anyone find these Vietnam Telegram Number Data keywords on their own? Or does he just copy and paste the ones others use? If so, it may be a sign of lazy or unscrupulous SEO that isn’t doing its job properly. How long does it take for someone to see something about my business when they Google something related to what I do? If it takes too long (more than five minutes, for example), your site may rank low compared to others in terms of relevance.
Web crawlers read a page differently than humans.
Your website is full of text, but search engines don’t read it the way you do. Search engines look for three things when they crawl a web page: keywords, links Mexico Telegram Number and metadata (data about data). They don’t even bother to look at your content. So how do you know if your SEO is good? Bots used by search engines look for certain words on your site to determine whether or not it is relevant to their query. If there are too many pages with similar text, those pages won’t rank as well. But if there aren’t enough pages with similar text, bots will have a harder time finding what they’re looking for, which can hurt your rankings! Search engines have rankings that affect what people see when they search.
MICE stands for Meeting Incentives Conferencing and Events. (Also spelled Meeting, Incentives Conferencing and Exhibitions ) This term covers everything to do with meetings, conferences and trade fairs, from incentives (rewards for participants) and conferencing (collaborative conference work) to exhibitionism (product presentations) and corporate team-building events. The meetings, incentives, conferences and exhibitions industry has become an important part of the business travel industry. The MICE sector focuses on planning events such as meetings, incentives, conferences and exhibitions. This very often requires a team of professionals capable of organising and planning an event from start to finish.
The MICE sector essentially comprises
Convention centres, hotels, suppliers of goods and services (catering, interpreters, furniture hire, transport vehicle hire, etc.), professional organisers and Germany Telegram Number Data convention bureaus. But that’s not all.. 1.Meetings The first part of the acronym, ‘meetings’, refers to the organisation of professional meetings, with all that this can entail in terms of consequences (travel, journeys, hire of meeting room(s), meals, hotel accommodation, etc.). MICE optimize 360 We will see later that, economically, a large number of operators are positioning themselves in this niche. All the more so in a context where distance working and teleworking have revolutionised the number of ‘physical’ meetings as they were known before Covid.
Specialised software such as Zoom
Google Meet, Microsoft Teams, etc. exploded during this period. 2.incentives Incentives are, in the broadest sense, events created to encourage China Telegram Number emulation. And are performance “reward trips” or “reward events”. Incentives Optimize 360 Corresponding to positive events, challenges, in-house competitions that sometimes lead to trips. Company events outside the work environment, etc. 3 Conferencing Conferencing can be divided into two distinct elements 3.1 Internal company conferencing 3.2 External conferencing to attract an external audience. In both cases, there may be a need for very specific organisational logistics. (from hiring plenary rooms to amphitheatres, sub-committee rooms, etc.). 4.events ( or exhibition ) Event management is a very broad field.
It may be all the more important to create incentives if the populations concerned are heterogeneous and/or geographically distant during the year. In intercultural management, companies like Pernod-Ricard, for example, organise a mega-meeting and convention every year on the island of Les Embiez, bringing together managers from all the countries in which they operate. Training events The need for training and the organisation of training can be both individual and collective. When it comes to training even 5 people up to 10 people, the organisational involvement is obviously not the same. In fact, it is the training organisations themselves, an individual trainer, and possibly external contributors, that will have to be coordinated with the internal population of the company being trained.
Bring potential buyers and sellers face to face
Product launch events are organise specifically for this purpose. The best known of these are undoubtedly the launches of a brand’s new cars, organised Hong Kong Telegram Number Data either by the global brand (BMW, Audi, etc.) or by local dealerships or groups of dealerships. Obviously, you don’t present a range of cars, a perfume or fashion items in the same way, and you don’t publicise them in the same way, whether it’s a simple Pop Up Store or weeks of Fashion Week. Conferences Conferences are larger-scale events that often involve presentations, demonstrations or workshops with a large audience.
The aim of these events may be to inform
Web Indonesia Telegram Number conferences or webinars. Particularly popular during the Covid period. Web conferencing has democratise and facilitat a whole host of web operators who have make available tools that were previously reserve for large organisations. There’s no longer any need to travel to organise a meeting on the fly, with Google Meet, MicrosoftTeams or the equivalent to bring people from all over the world together around a screen, with screen sharing of documents, enabling immediacy. Online collaboration and interaction between participants.
What are the world’s MICE We’ll see later that it can encompass a whole range of very different types of event, from a simple family birthday party to a corporate incentive involving hundreds of people (with all that goes with it in terms of organisation).? International Congress and Convention Association (ICCA, Amsterdam) Union of International Associations (UIA, Brussels) International Association of Professional Congress Organizers (IAPCO) European Cities Marketing (ECM, Dijon) MICE MAKER (Munich) Meeting Professional International (MPI) Professional Convention Management Association (PCMA) Each of these associations publishes an annual ranking of the cities and states that host the most international congresses.
What are the different MICE events
And the many players involved Business travel. which involves: transport (car hire, trains, planes, taxis) and, in fact, all the organisations that book these same Greece Telegram Number Data forms of transport (rental companies, tour operators, OTAs (booking, Expedia, etc.), etc.). Meetings Here too, from room hire for small businesses to the hire of mega plenary halls and the organisation that goes with it, we find venue and room hire companies, whether they are individuals (AirBnB) or professionals (Regus, 1001 salles, Easyrider, Bird-office, etc..
Seminars Seminars differ from simple meetings
In that they are generally planned over several consecutive days and involve both work and team building or trainingoptimize 360 seminar Organised India Telegram Number from SMEs to major groups, they are generally annual or bi-annual and, given their size, involve budgets of Because of their size, they often involve organisations such as Events Agencies to help with the logistics organisation from A to Z, freeing companies from this cumbersome in-house management. Incentives and Team Building Corporate incentives can have a wide range of motivations and implications. These range from a simple competition for salespeople within a sales force, to a manager’s desire to unite his team. With a variety of objectives: creating emulation. A sense of belonging and team cohesion, trainingmotivation, etc.
Visit Web 2.0 pushed to its peak. There’s no need to go into the advantages and disadvantages here, as there are so many on both sides. Trade shows and exhibitions but they are still often large-scale events, with vertical themes bringing together professionals from the same business sector (Salon de l’Agriculture, Salon de l’Automobile, etc.). They still allow products to be presented “in real life” and are still essential physical meeting places for certain professions where live demonstrations and products cannot be completely digitised. It could also act as a vector for business tourism if these trade shows are not duplicated around the world.
Exhibitions e car launches Some one-off events
need to find a venue if they don’t have a showroom, flagship or showcase of their own. Not to mention the fact that sometimes real shows deserve to be India Telegram Number Data original and put into contextcar launch mice optimize 360 Exhibiting, demonstrating live, staging, magnifying, making unique and exceptional… these are all verbs that can lend themselves to this theme, all the more so for luxury brands and brands with considerable resources that want to put their products in exceptional situations and invite potential customers to these events. Organising events here can be part of an events strategy and a communications policy that is itself inherent in the overall strategy of a brand or company.
Weddings cousin parties birthdays baptisms
Bar Mitzvahs. Here we will find smaller venues, sometimes châteaux, hotels, going for the ultra-luxury or more modestly going for the simple receptive. When it is Iran Telegram Number simply a question of accommodating guests of a wedding taking place in the vicinity. But these themes, although more individual. Are also sources of business for a whole section of the economy. From hotels to wedding planners. Professional events are not the only source of MICE, contrary to what you might think at first glance.
Google News vs Google Follow button is a feature available to users logged in in the United States (in English) using Chrome Android. Soon in Europe, no doubt. How to make your articles appear in Google Discover? According to Google itself, here are its own recommendations : “To increase the chances of your content appearing in Discover, we recommend following these guidelines: Use page titles that convey the essence of the content, without trying to manipulate click-through rates. Include high-quality, engaging images in your content, including large images that are more likely to drive visits with Discover. Large images must be at least 1200 pixels wide and enabled via the settingmax-image-preview:large or using the AMP format .
Avoid using a site logo as an image
Avoid tactics aimed at artificially increasing engagement. For example, be careful not to provide misleading or exaggerated. Information in preview France Telegram Number Data content (title, excerpts, images) simply to attract attention, and make sure you are not ignoring critical details needed to understanding of the content. Avoid tactics aimed at attracting as many Internet users as possible with flashy, provocative or scandalous content. Use content relevant to current interests. It should tell a story or provide unique information. To optimize the user experience , Discover aims to present content tailored to interest-based feeds such as articles and videos, and to exclude content that is unwanted or likely to confuse readers.
Discover may not recommend applications
Petitions, forms, code repositories, or satirical content without any context. 8 best practices for trying to appear in Google Discover And here, according to our Germany Telegram Number Optimize 360 SEO Agency, are our own recommendations for trying to appear in Google Discover. Adopt the same technique as to appear in Google News Follow the Google recommendations above. Make sure you produce recurring, high-quality conten.t Think about local referencing to answer questions asked by Internet users locally. Thoroughly optimize your blog or news articles .Think about “interests” of Internet users Write long, detailed “journalistic” articles Optimize your articles primarily for mobile search.
If you’re one of the people who’s seen recommended content on your Google app or mobile browser, it might be time to stop and ask yourself, “What is that?” » Definition By our SEO Agency Optimize 360 This is undoubtedly “automatic” news which is offered to you by Google, as a result of what it assumes to be your interests. They are Google Discover Google Discover: Definition Google Discover is a personalized content feed that appears on mobile devices when you’re not searching for anything specific. It is also available mainly on mobile devices, and should appear soon on desktop results. It shows recommendations that are supposed to be tailored to you – a new recipe, a news article from your favorite publication, etc.
You can access it by opening the Google app
Google mobile browser. For example, Google Discover displays news articles about your favorite travel destinations, newly released music and movies, news that Denmark Telegram Number Data interests you, and offers from companies that What is Google Discover might interest you at that moment. And this, as a result of your past browsing, and the centers of interest perceived by Google during your browsing. However, in most cases they correspond to articles from major media and/or sites which already manage to appear in Google News feeds. .
Google Discover what are the differences
However, Discover is designe to display all types of useful content available on the web. Not just recently publishe content. Google News vs. There are many France Telegram Number similarities between Google News and Google Discover. Except that like Rich Snippets. Google Discover news is offered spontaneously. Without you asking for anything. Regarding Google News, you must type Google news in the search engine. Before having access to a flow of information and articles. In Google News you can personalize and select the media for which you wish to have recurring information. In Google Discover, the Follow functionality will allow Internet users to follow the news of a website in the For You tab of Discover on Chrome.
The essential pillars for building The more quality inbound links you have from recognized and relevant sites in your field of activity, the more search engines will consider your site as a reference and position it favorably in the results. So put in place a netlinking strategy to obtain links from blogs , directories, forums or partner platforms. SEO best practices for a successful digital strategy Think mobile first : With the constant increase in mobile traffic, it is essential to have a website adapted to mobile media (smartphones and tablets). Google actually favors sites optimized for mobile in its search results.
Optimize your metadata
Title and Description tags are essential because they give an overview of your content to Internet users on search engines. Make sure you work on these Oman Telegram Number Data elements well to encourage users to click on your site rather than that of the competition. Improve loading speed: The loading speed of your site impacts not only the user experience , but also your positioning on search engines. So work on optimizing images, reducing CSS and JavaScript files or even using a caching system to reduce the loading time of your pages. Pay attention to duplicate content : Plagiarism is not appreciated by search engines. So try to avoid copying and pasting content from other sites, so as not to be penalized.
Adapt your SEO strategy according
to your activity Beyond the fundamentals common. To any SEO strategy, certain specificities may vary depending on your sector of activity. Your target and Ethiopia Telegram Number your objectives. For example . Local referencing will be essential for local shops or companies wishing to reach a geographically specific clientele. The bridges between SEO and social networks will be more marked for certain activities. In particular those affecting the world of fashion or travel.
In a constantly evolving digital environment, implementing an effective and efficient communication strategy has become essential to stand out from the competition and increase your visibility on the market. One of the essential foundations of any digital strategy is based on natural referencing optimization, also called Search Engine Optimization (SEO). SEO: the foundations Why is working on your natural referencing essential? Today, 93% of online experiences start with a search engine . It is therefore crucial to properly position your website among the results offered when the Internet user types a query related to your products or services. The sites that appear in the first results benefit from a click-through rate significantly higher than the others: on average, 33% of Internet users click on the first result, compared to only 18% for the second and less than 10% for the following ones.
You therefore understand why it is imperative
to be in the first positions to maximize your impact on users and thus generate qualified traffic to your site. The main aspects of SEO to consider Choosing the Canada Telegram Number Data right keywords To optimize your natural referencing, you must identify the relevant keywords for your activity and integrate them into the content of your web pages. These keywords must be in line with what Internet users are looking for and correspond to your offer. It is essential to target specific and less competitive phrases to have a better chance of appearing in first position on search engines.
Creating quality content
The content of your site is also a key element in improving your natural referencing. Search engines favor sites offering rich, relevant and regularly updated Egypt Telegram Number content . So be sure to write blog articles , news or detailed product sheets that meet the expectations of your target. In addition to promoting your SEO, this content can be shared on social networks and thus contribute to increasing your online visibility. The importance of inbound links The backlinks , that is to say the links from other sites pointing to yours, are very important for natural referencing.
Identify the presence Correction of “black hat SEO” techniques: In the event of sanctions for illegal techniques (cloaking, artificial links, etc.), it is important to review your SEO strategy to adopt “ white hat SEO” practices. This involves, in particular, better optimization of the site and the creation of a network of natural links. Improvement of the overall quality of the site: If the sanction is due to a ranking algorithm, you must implement actions aimed at improving the general quality of your site. Consider, for example, working on the user experience , the relevance of the content or the technical performance of the site. Request site re-evaluation from Google After making the necessary corrections, you can request a re-evaluation of your site from Google.
connect to your Google Search Console
And send a message explaining the actions implemented since receiving the sanction. The request will then be examined by the Google anti-spam team which will Cambodia Telegram Number Data validate, or not, the lifting of the penalty. Prevent future sanctions To avoid further SEO sanctions in the future, it is important to always follow the guidelines set by Google and adopt responsible SEO practices. Here are a few tips : Put the user at the heart of your concerns: As Google’s main objective is to provide relevant results, it is essential to offer quality content with high added value for Internet users.
Respect technical rules make sure
to always respect good practices in terms of site optimization (sitemaps, loading times, meta tags, etc.). Create a network of natural links. Favor the creation of China Telegram Number inbound links from. Relevant sites and avoid using artificial techniques to manipulate your positioning in search results. In short, when faced with a Google SEO sanction. It is essential to react quickly by identifying the problem, analyzing its impact and implementing corrective actions. But above all, this experience must be seen as an opportunity. To improve the overall quality of your site as well as your SEO practices to guarantee optimal visibility in the long term.
