New and fast examples of chatGPT and generative AI are issues recently. In particular, what is happening in the business scene? In addition to the cases mentioned in the lecture, we checked the cases that have recently become issues. Nike Case: Product Prototyping with Generative AI “Nike leverages generative AI […]
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Listening Mind is a very useful tool for companies in various fields to deepen customer understanding, establish effective marketing strategies, and strengthen competitiveness. Customer browsing behavior helps us improve customer service. You can understand what problems your customers are experiencing and devise ways to improve your service in response. Therefore, […]
There are still quite a few people who understand SEO as a marketing mix that replaces or complements search advertising. These people often say things like “We also did SEO while building the site”. Or “We put the SEO tag on it”. Marketing should not be viewed as a sales […]
We would like to inform you that this was written by attending 10 sessions for two days at DMS (Digital Marketing Summit) 2023. The main topic in this DMS was, of course, stories about various AI including generative AI, namely ChatGPT. However, even in the overflowing AI sessions. I would […]
Marketers call this field ‘intent marketing’, and planners call this field ‘trend sensing’. And Park Se-yong, CEO of Ascent Korea, defines this work as a ‘listening mind’ that listens to customer intent. Easier SEO or trend sensing means more ‘discovery of opportunities’. If you search for ‘dryer’ on Listening Mind, […]
D2C stands for “Direct to Consumer” and means a business model in which companies transact directly with consumers. Recently, direct-to-consumer (D2C) strategies are gaining popularity as a way to improve the customer experience of using your product, increase brand loyalty, and improve margins at the same time. Definition : When […]
Behavioral economics is the study of how real people behave, why they behave the way they do, and what happens as a result of these behaviors. We looked at consumers’ purchase decision activities from the perspective of behavioral economics. The power of branding to drive consumer choice As consumers, we […]
Understanding the full picture of the search patterns of consumers visiting your site by linking two tools. Such as Listening Mind Hubble’s Pathfinder and GA or Ahrefs.com, is very useful for developing a successful marketing strategy. Take Bank Salad’s web page titled “7 Best Credit Cards with Great Benefits Ranking […]
SERP (surf) is a search results page, which means the screen that appears when we enter a specific keyword in the search bar. Items that are most relevant to the search term, or for which companies/individuals have paid for top exposure, will be placed at the top of the search […]
#One. “Can you promise how much traffic will increase if you do intent marketing?” “And please prove the ROI by predicting what kind of sales performance will be created for our company in the short term with this increased traffic.” When I get asked this question at the first meeting […]
In the digital age, online marketing has become a vital component of business success. PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are the most frequently used core tactics in online marketing. PPC and SEO play a huge role in reaching customers who are more likely to use the products and […]
In many cases, online advertising campaigns still only consider ad creative and landing pages. Just as it is difficult to expect sales in offline brand shops to be made. With advertising chirashi and tags containing products and product information on product shelves. It is not easy to complete a purchase […]
